Integrating Strategic Groups and the Resource Based Perspective: Understanding the Competitive Process
نویسندگان
چکیده
Hunt’s (1972) observation of asymmetric strategies pursued by strategic groups of firms in the U.S. white goods industry more than three decades ago sparked an explosion of industry and cross-industry studies. Departing somewhat from the prevailing industrial organization logic of that time, strategic groups—clusters of firms pursuing similar competitive strategies (Porter, 1980)—represent different strategic positions for different firms within a single industry. The different industry positions are separated by mobility barriers with the underlying assumption that industry success is primarily derived from intra-industry structure.
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